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Tim Hortons Smile Cookie campaign is back with a new holiday addition 

November 9, 2023   ·   0 Comments

By Danielle Williams and Sam Odrowski

Tim Hortons is kicking off the holidays with warm Christmas white chocolate chip sugar cookies topped with red and green sprinkles for its first-ever national Holiday Smile Cookie Campaign.

The campaign will support the Orangeville Food Bank with 50 per cent of the proceeds raised at the five Tim Hortons in Orangeville from Nov. 13 to 19. This fundraiser comes as the food bank faces a steep rise in the number of people needing its assistance.

“This is huge for us as we are seeing a surge in demand at the food bank and the funds from this campaign will help us ride out this economic storm,” said Heather Hayes, executive director of the Orangeville Food Bank, in an email. 

The other 50 per cent of the proceeds will support Tim Horton’s Foundation Camps. 

The national Holiday Smile Cookie Campaign is in addition to the regular Smile Cookie Campaign that Tim Hortons started in 1996. Since its inception, it has raised $111 million across Canada.

“For over 25 years, our guests have enjoyed rallying with us during every Smile Cookie campaign to raise important funds for charities and community groups close to home,” says Hope Bagozzi, chief marketing officer at Tim Hortons.

“We decided there’s no better time than the holiday season to continue this tradition in a new way and we’re excited that Holiday Smile Cookies will also support Tim Hortons Foundation Camps, which since 1974 has supported over 315,000 youth at its seven Tims Camps. We know our guests across Canada will be thrilled to help us support the spirit of kindness this holiday season.”

Meanwhile, in Shelburne, Streams Community Hub is receiving 50 per cent of the proceeds from the two Tim Hortons located in Shelburne for the campaign. The other 50 per cent is going to Tim Horton’s Foundation Camps.

“We are incredibly excited and grateful for this partnership with Tim Hortons,” said Juli-Anne James, Executive Director at Streams Community Hub. “The funds raised will directly support our arts-based programs, which foster creativity, learning, and personal growth in the youth of our community.” 

Streams Community Hub encourages the residents of Shelburne to volunteer their time and decorate the Holiday Smile Cookies, as they will impact the lives of families within the community.  

“Volunteering to add that special touch to the cookies is a wonderful way to get involved and help raise everyone’s spirits,” said James. 

Running from Nov. 13 to 19, the Holiday Smile Cookie campaign will give Dufferin County residents the opportunity to spread Christmas joy for local charities like Streams Community Hub and the Orangeville Food Bank with warm white chocolate chip cookies.  

For more information on how you can volunteer for cookie decorating in Shelburne or learn more about the impact of your contributors, please visit steamshub.org or call (289)-203-8202. 

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