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Island Lake fishing derby June 4 launches 2016 Jumpstart campaign

May 19, 2016   ·   0 Comments

Mark’s, Canadian Tire and SportChek, along with the Town of Orangeville and Dufferin County will be hosting a free fishing derby for kids at the Island Lake Conservation Area on Saturday, June 4.

The local derby will help raise donations for Jumpstart, launched by Canadian Tire Corp. in 2005 “to help kids jump over financial barriers and take a kick at playing a sport and getting active.”

May 31, 2010, was the first national Jumpstart Day, when two million Canadian shoppers gave $2 at a Canadian Tire check-outs. Today, Jumpstart Day is celebrated across the Canadian Tire enterprise and support can be seen in SportChek, Mark’s, National Sports and many other stores.

The June 4 derby will take place from 10 a.m. to 2 p.m., with a free barbecue lunch from noon until 2. The local Canadian Tire store has a limited quantity of 150 fishing rods and tackle boxes donated for kids who can’t afford them. The kids can also keep the equipment.

Credit Valley Conservation will come by and give tutorials on the rules of fishing, how to fish and bait lines.

Mike Lockey, the sales manager of the Orangeville Mark’s, says donations aren’t required but are appreciated, as all the money raised comes back into the community. “There’s no donation too small, so it’s everything from a dollar all the way up kind of thing. We’re looking for any donations at all for the event.”

Mr. Lockey said the other financial demands on today’s society makes it difficult for kids to play sports. “The reality is we’re only satisfying we figure a little better than half of the demands in Dufferin County.” He said events like the fishing derby will help raise additional funds for Jumpstart.

Yasmine Slater, superintendent of the Island Lake Conservation Area, said the derby is a great idea to bring kids out who have never been to the Conservation Area before.

“Hopefully kids come out and have a great time and maybe come back and see that somewhere close by that they can just ride their bike from town and come in fish for the day or they can bring their family out and they can picnic and fish.”

Written By JASEN OBERMEYER

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