Orangeville Chrysler hosting grand re-opening to celebrate completion of showroom and drive-through service on Sept. 30

September 22, 2022   ·   0 Comments

By Brian Lockhart

“It’s a Jeep thing.”

If you are a Jeep owner, you’ll understand that phrase and appreciate everything it means.

You will also appreciate the brand-new facade at Orangeville Chrysler Dodge Jeep Ram, which features the Jeep brand name in huge bold letters. It is part of the final phase of the dealership’s redevelopment that completed the initial showroom re-design back in 2018, then went on to create new offices and the second floor during phase two, and has continued to include the new Jeep showroom and the opening of the drive-through service which are now being celebrated.

It also provides a place to see the full line-up of award-winning Ram trucks.

The show room is large enough to allow 14 vehicles to be parked on the floor giving visitors an opportunity to see the vehicles and take a seat behind the wheel in any kind of weather.

The three-lane drive-through service bay area allows customers to drive right into the building to get their vehicles serviced and avoid parking and inclement weather.

The service area is clean and bright with huge windows that allow plenty of light, making it not only a bright space for customers, it provides a good working environment for service technicians.

In the customer waiting area, plenty of seating provides a comfortable space for people waiting for their vehicles, and as an added bonus, the window design allows motorists to actually see their car while it is being serviced.

This is a one-stop shop where you can have all your service needs met at one location.

“If you’re a customer, you can drive in – we have three doors – so you’re out of the rain,” explained Danny Brackett, president of the Brackett Auto Group. “The service advisor will consult with you and assist you with all your vehicle servicing needs. The service advisor will take the vehicle outside for a technician, and he can drive it right into the shop. It’s designed to serve the customer better. This new service area and showroom is a win, win, win, situation. It’s a win for the customer and the community, a win for the team of people working here, and a win for the company. We never shut down, and it took us six years to complete the project.”

With 18 service bays, the shop is one of the largest in the region. It also boasts a hoist capable of lifting 30,000 lbs. That means they can service larger trucks – the hoist can lift a fire truck.

The service area includes a dedicated sterile area for applying a ceramic coating to a vehicle. Ceramic coating provides an exterior level of protection while removing paint lines and swirls, and really making the colour of the vehicle come alive.

In addition to Orangeville Chrysler, the Brackett Auto Group operates MacMaster Buick GMC and Orangeville Volkswagen as well as Fix Auto in Orangeville.

Full detailing services means you can drop off your vehicle and pick it up later and it will be like driving a brand-new car or SUV.

Orangeville Chrysler alone has 180 new vehicles on site, and the Group has another 210 vehicles on the way. In pre-owned vehicles, the Group has around 368 vehicles making them the largest used vehicle dealer in the region.

While many dealers in Ontario are struggling to maintain and receive new inventory, the investment Orangeville Chrysler has made, along with the support from production facilities, ensures the lot is full with more vehicle coming in all the time.

As a leading dealership in the region, Orangeville Chrysler’s philosophy is to build good community relationships, satisfy their customers, be a part of the community, and work with and support other businesses in the region.

The Orangeville Chrysler redesign was a huge project that required a lot of planning and the skill of both designers and builders to achieve the current state-of-the-art dealership, showroom, and service department.

Mr. Brackett specifically worked with designers and planners he knows that do quality work, and more importantly, are nearby and part of the local business community that provides jobs for people in and around town, which helps the local economy thrive.

The firm, Dickinson and Hicks Architects, designed the new phase of the building, including the glass enclosed second floor administration area.

Robert Preston Construction did the actual building. They have also built several other large well-known buildings in the area including, the Headwaters Racquet Club, Community Living Dufferin, Family Transition Place, Theatre Orangeville, and the Rotary Skate and Bike Park, just to name a few.

The project also employed other local businesses that contributed through the design and construction phase of the project, and supplied the building material to make it all happen.

To celebrate the completion of this project, Orangeville Chrysler is hosting a grand reopening and will welcome visitors, friends, and family to see the new showroom and service area.

“This open house will celebrate the completion of the entire dealership,” Mr. Brackett explained. “Everyone who worked on this project are local people. This was really a three-phase project. As we were building, they came up with the stand alone concept for Jeep, as Jeep is coming out with more models.”

The grand reopening will take place on Friday, Sept. 30, featuring a live band, drinks and hors d’oeuvres, and a fun evening for everyone who attends.

The grand reopening of Orangeville Chrysler creates a new and exciting era in the local automotive market that provides superior automobiles, excellent customer service, and a service department unlike any other in Dufferin County.

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