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New local radio station on the air – 101.5 FM

November 12, 2014   ·   0 Comments

My Broadcasting Corporation (MBC) fired up the transmitter on November 6 to put Orangeville’s 101.5 FM radio station on the air.

The new radio station will provide residents of Orangeville and surrounding communities with a local radio service with Orangeville programming. MBC has had plans to locate in Orangeville for several years and had been actively pursuing approval since May of 2011.

The station is currently in its required “testing period” and filling the airwaves with Christmas music. Following the testing period, regular programming will begin.

“We’re so pleased to be in Orangeville,” said Jon Pole, president of My Broadcasting Corporation. “We look forward to introducing residents to our line-up of local talent, local news coverage and loads of fun.”

Mr. Pole said 101.5 FM will be very involved in the community, interactive with their audience, and broadcasting from downtown Orangeville. The exact date of the official launch, the introduction of the team and other surprises will be announced soon.

The Canadian Radio-television and Telecommunications Commission (CRTC) approved the application by My Broadcasting Corporation (MBC) for a broadcasting licence in July.

The station will feature adult contemporary music and will employ four to five people (news and sales staff and a manager). The station will be required to broadcast a minimum of 42 hours of local programming per week.

This year marks the 10th anniversary for My Broadcasting Corporation. Based in Renfrew, MBC operates radio stations in several Ontario communities, including Alliston, Arnprior, Brighton, Exeter, Gananoque, Goderich, Kincardine, Napanee, Pembroke, Peterborough, Port Elgin, Renfrew, Simcoe, St. Thomas, and Strathroy.

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