Mall wins bid for more signage

May 29, 2014   ·   0 Comments

By James Matthews – Orangeville Council agreed Monday to allow wiggle room on signage size limits for the Orangeville Mall.

Orangeville Property Holdings Inc. requested the relief from the current sign bylaw. The variance sought was to permit a second ground sign which exceeds the requirements in the bylaw.

The property has one ground sign which the owner is proposing to remove and replace with two signs. One sign will be at the south limits of the property close to the intersection of Hansen Boulevard and First Street. The second will be located on the northern part of the property in close proximity to the exit from First Street onto Highway 10.

The southerly sign, the first one, does not require a variance but there were a number of issues related to the second proposed sign. A report to council from municipal building and bylaw enforcement staff outlined the request’s scope.

The Orangeville Mall has experienced significant difficulty in securing tenants for the past several years and is currently upgrading the mall with facade and interior renovation improvements. Two new tenants, HomeSense and Sport Chek, will be occupying the former Zellers space and the applicant has stated that the requested additional signage is important to the new tenants.

As it is at the mall, there isn’t sufficient advertising for the existing smaller tenants, said Ivo Hrosinkob of Orangeville Property Holdings Inc. He said the larger sign will draw people from the highway. A requested bylaw variance would allow the sign to be both larger and higher than the bylaw permits.

Councillor Jeremy Williams said a crucial part of the mall’s business plan is to lure shoppers off the highway.

Mayor Rob Adams said the mall owners have made a significant investment in Orangeville. As such, council agreed to allow the variance that will permit both signs at the site.

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